APB Reloaded MMO. A look at Pay to Play Games as F2P Games

This news is a tad bit old now – but GamersFirst announced last month that they would be re-launching APB as a free to play game called “APB Reloaded”. Firstly, It’s cool to see a dead MMO like APB, which cost some $50 million to develop relaunching as a free to play title. Secondly, It’s awesome that GamersFirst is bringing back a dead game. The fact is, Real Time Worlds, the bankrupt studio behind APB, launched an incomplete game that was doomed to failure. Instead of their work being “wasted”, the game is revived as free to play. I suspect in the future, less and less pay to play MMORPGs will actually “shut down”. Instead, they’ll re-launch as free to play games just to see if the game will catch on. Dungeons and Dragons Online and The Lord of the Rings Online from Turbine were smashing hits as free to play games. In fact, both of these games made MUCH more revenues as free to play games than as pay to play ones. I would have loved to see NCSoft relaunchTabula Rasa as a free to play MMO instead of shutting the game down outright. I’d of course like to see games like Final Fantasy 11 and Age of Conan to eventually become free to play too – but seeing games become free to play instead of shutting down will prove to game publishers and developers that free to play really works.

Unfortunately, even with the success that Turbine has had with their free to play games, most game developers aren’t convinced that free to play is a viable business model for triple-A high budget titles. In reality, it is. Just look at the success Nexon has been having in North America. MapleStory, Dungeon Fighter Online and Vindictus have proven to be super popular (and profitable) for Nexon. Vindictus is easily a triple A action MMORPG with graphics that rival that of any “pay to play” game. Sony Online Entertainment is experimenting with free to play as well. They recently made Pirates of the Burning Sea free to play, and since doing so, the playerbase in the game has increased significantly. Back when the game had a free trial, I logged in to check it out and each of the game’s three servers had “ight” population. They now have “heavy” and “very heavy” population. It’s too early to say whether Pirates of the Burning Sea will do well or not as an F2P title, as the game became free to play a few days ago on November 29. I don’t think Sony Online Entertainment saw the success they expected when they made EverQuest 2 free to play 2-3 months ago. I think the reasonEverQuest 2 didn’t do that “great” as a free to play game is because it’s way too restrictive. Free to play users have shown that they dislike Mmos that are too “cash dependent”. MMORPG Cash Shops are a delicate thing and can’t be too overpowered. Gpotato learned the hard way with Allods Online that trying to milk their playerbase for every last dime they have is not a good way to keep their playerbase happy. Luckily, Pirates of the Burning Sea is much more “free” than EverQuest 2 – as there are only a handful of restrictions for free to play users. Those who end up subscribing at $15 a month receive some nice benefits, but nothing game-breaking.

I remember back when Electronic Arts released Need for Speed World, the game had some absurd level 10 cap for free to play users, and had the balls to call itself a free to play racing game. How can a game with such a level cap call itself free? It’s more like a free trial than anything else. Several months after release, EA removed the level 10 cap for free members due to player outrage. So I think any pay to play game that went free to play will eventually become more and more “free” as companies realize that they can make more money pleasing their users than angering them. Hopefully the new Battlefield MMOFPS game isn’t too restrictive, the same way Need for Speed World was when it launched. I think EA has a decent grasp on the whole F2P concept though, as they already have numerous F2P games including Battleforge, FIFA Online, Lord of Ultima and a bunch of other games.

APB Free to Play

Oh Man. All Points Bulletin, commonly called APB for short, is re-releasing as a free to play MMO shooter and will be publisher by GamersFirst. The game will relaunch as APB Reloaded The F2P game publisher bought up the APB assets from the now defunkt developer real-time worlds for a paltry sum. The game took some $50 million to develop, but GamersFirst bought up the rights to the game for less than $2.5 million. GamersFirst is best known for a handful of successful free to play games – their two most popular games are War Rock andKnight Online. Both games are fairly old now, but they still remain popular. APB isn’t the first “dead” game that GamersFirst bought up. They actually bought the license for 9Dragons once Acclaim Games shut down. The entire Acclaim Games story is quite funny – as they were bought by Playdom, but Playdom shut their entire website down within a month of buying the company. Needless to say, they got burnt.

According to the new APB Reloaded website – the game will be officially launching sometime in the first half of 2010. I think the entire APB concept was really neat. The idea of combing open world Grand Theft Auto environments with persistent world MMO / RPG elements sounds incredibly fun. APB is a game I never got a chance to play, as it was one of the few MMOs that didn’t have free trials. Nowadays, I play mostly free to play games, so I never actually bought APB. Even if I wanted to buy it, I had a small window to do it, as the game shut down within 2 months of launching. I think it’s one of the biggest flops in history. APB won’t be the first failed pay to play game going free to play though, Archlord used to be pay to play for its first year of release, but eventually became free to play

through Webzen and still remains F2P to date. RF Online went through the same release schedule. It launched as a pay to play game, but failed to attract a sizeable audience, so it went F2P. Even though both games aren’t huge successes, they are both still around today – they survived for years. So the whole F2P business model actually works. I think when The Lord of the Rings Online and EverQuest 2 announced that they will be going free to play, I knew F2P was for sure here to stay. Before that, I was merely speculating. Maybe Final Fantasy 14 will go Free to Play soon too.

Those who also like the APB concept, but don’t want to wait until APB releases could try that new browser based GTA style MMO – PoisonVille. The whole “Ville” bit reminds of FarmVille, PetVille, FrontierVille and all those other social games. I should mention – PoisonVille is by BigPoint and it most certainly is not a silly facebook game. The graphics are decent for a browser based game and it has some neat open world gameplay. In terms of content though, it’s quite disappointing. I’d actually hold off until APB relaunches as an F2P title, as PoisonVille has been a big disappointment. If you really want to try it though, I think you can use your SeaFight and Deepolis accounts to access it, as it’s by the same company – BigPoint.

Anyway – I’m waiting until APB releases. Anyone else pumped?