APB Reloaded MMO. A look at Pay to Play Games as F2P Games

This news is a tad bit old now – but GamersFirst announced last month that they would be re-launching APB as a free to play game called “APB Reloaded”. Firstly, It’s cool to see a dead MMO like APB, which cost some $50 million to develop relaunching as a free to play title. Secondly, It’s awesome that GamersFirst is bringing back a dead game. The fact is, Real Time Worlds, the bankrupt studio behind APB, launched an incomplete game that was doomed to failure. Instead of their work being “wasted”, the game is revived as free to play. I suspect in the future, less and less pay to play MMORPGs will actually “shut down”. Instead, they’ll re-launch as free to play games just to see if the game will catch on. Dungeons and Dragons Online and The Lord of the Rings Online from Turbine were smashing hits as free to play games. In fact, both of these games made MUCH more revenues as free to play games than as pay to play ones. I would have loved to see NCSoft relaunchTabula Rasa as a free to play MMO instead of shutting the game down outright. I’d of course like to see games like Final Fantasy 11 and Age of Conan to eventually become free to play too – but seeing games become free to play instead of shutting down will prove to game publishers and developers that free to play really works.

Unfortunately, even with the success that Turbine has had with their free to play games, most game developers aren’t convinced that free to play is a viable business model for triple-A high budget titles. In reality, it is. Just look at the success Nexon has been having in North America. MapleStory, Dungeon Fighter Online and Vindictus have proven to be super popular (and profitable) for Nexon. Vindictus is easily a triple A action MMORPG with graphics that rival that of any “pay to play” game. Sony Online Entertainment is experimenting with free to play as well. They recently made Pirates of the Burning Sea free to play, and since doing so, the playerbase in the game has increased significantly. Back when the game had a free trial, I logged in to check it out and each of the game’s three servers had “ight” population. They now have “heavy” and “very heavy” population. It’s too early to say whether Pirates of the Burning Sea will do well or not as an F2P title, as the game became free to play a few days ago on November 29. I don’t think Sony Online Entertainment saw the success they expected when they made EverQuest 2 free to play 2-3 months ago. I think the reasonEverQuest 2 didn’t do that “great” as a free to play game is because it’s way too restrictive. Free to play users have shown that they dislike Mmos that are too “cash dependent”. MMORPG Cash Shops are a delicate thing and can’t be too overpowered. Gpotato learned the hard way with Allods Online that trying to milk their playerbase for every last dime they have is not a good way to keep their playerbase happy. Luckily, Pirates of the Burning Sea is much more “free” than EverQuest 2 – as there are only a handful of restrictions for free to play users. Those who end up subscribing at $15 a month receive some nice benefits, but nothing game-breaking.

I remember back when Electronic Arts released Need for Speed World, the game had some absurd level 10 cap for free to play users, and had the balls to call itself a free to play racing game. How can a game with such a level cap call itself free? It’s more like a free trial than anything else. Several months after release, EA removed the level 10 cap for free members due to player outrage. So I think any pay to play game that went free to play will eventually become more and more “free” as companies realize that they can make more money pleasing their users than angering them. Hopefully the new Battlefield MMOFPS game isn’t too restrictive, the same way Need for Speed World was when it launched. I think EA has a decent grasp on the whole F2P concept though, as they already have numerous F2P games including Battleforge, FIFA Online, Lord of Ultima and a bunch of other games.

Best MMO Cash Shops

Cash shops in MMORPGs should be focused on one thing and one thing only – convenience. With the growth of free to play MMOs and MMORPGs and dozens of new games launching every year, I feel I should write something dedicated to cash shops and how they should be run. MMO publishers aren’t in the business of charity. They’re looking to turn a profit, so they want to sell things in their cash shops that people find useful and will want to buy. But if the cash shop items are too imbalanced or required to play, gamers will get angry and leave the game. So game publishers need to find a perfect balance. I think Allods Online from gPotato is a good example of a game that failed because of its cash shop woes. The game was incredibly fun, albeit a WoW clone. In fact, It was easily on par with Runes of Magic from Frogster, which was one of the highest rated free to play games ever. I remember the first day of the open beta for Allods. The game was mind-blowingly packed. The starting city was enormous, but it was FILLED with players. Every quest NPC was surrounded by players eagerly talking to and handing in quests. Some time later, gPotato added “Fear of death” to the game, which added a harsh death penalty, which could only be removed by either waiting 2 hours for it to go away on its own or through a cash shop item called “perfume”. One thing led to another and the cash shop because worse and worse. The game became too cash shop dependent. I think gPotato made a good deal of money early on, but in the long run, gPotato angered their players, and many of them quit.

The trick is to create a cash shop which doesn’t break the game. A cash shop should offer players convenience, without making it mandatory. Changyou for example promised that their new MMORPG Zentia could be played to max level without ever buying anything from the cash shop. Most MMORPGs today can be enjoyed without having to spend money in the cash shop, but some games can’t. Those games, unfortunately, are shooting themselves in the foot. Games like Shaiya from Aeria Games and browser games like Caesary and Lord of Ultima are incredibly cash shop dependent. Practically every browser based strategy game from Grepolis to Travian are absurdly cash shop dependent. So much so, that if you DON’T spend money in the cash shop, you have no chance of doing well. I think MapleStory from Nexon has one of the best cash shops ever. Why? Because the only items for sale are experience enhancement items and clothing for your avatar. Nothing is game-breaking and it’s all largely used for convenience. I think it’s easier for MapleStory to have a balanced cash shop over games like War of Angels and King of Kings 3, as MapleStory doesn’t have PvP while these other games do. Any PvP MMORPG has to make sure items sold in the cash shop aren’t imbalanced. EverQuest 2 for example, from Sony Online Entertainment, sells armor and weapons in its cash shop. Luckily, the items for sale are only mediocre – the best gear in the game can ONLY be obtained by actually playing the game and earning the gear.

So the ideal MMO cash shop should only sell things like clothing and convenience items. Convenience items being increased XP scrolls and teleportation scrolls. When a game like Grand Chase from Ntreev or Legend of Edda from GamesCampus sells items to its players that increase their XP rate, it doesn’t affect anyone in a negative way. I mean, who cares if some random player is gaining XP at a faster than than I am? The only time a cash shop can really annoy players is when players are REQUIRED to use it in order to get ahead, or if it sells an item that can imbalance PvP. Most MMOs these days, including the new Genesis A.D and League of Legends don’t sell anything in their stores which would imbalance the game.

So which game do you think has the most unfair cash shop? Which has the best? Let me know in the comments!