This news is a tad bit old now – but GamersFirst announced last month that they would be re-launching APB as a free to play game called “APB Reloaded”. Firstly, It’s cool to see a dead MMO like APB, which cost some $50 million to develop relaunching as a free to play title. Secondly, It’s awesome that GamersFirst is bringing back a dead game. The fact is, Real Time Worlds, the bankrupt studio behind APB, launched an incomplete game that was doomed to failure. Instead of their work being “wasted”, the game is revived as free to play. I suspect in the future, less and less pay to play MMORPGs will actually “shut down”. Instead, they’ll re-launch as free to play games just to see if the game will catch on. Dungeons and Dragons Online and The Lord of the Rings Online from Turbine were smashing hits as free to play games. In fact, both of these games made MUCH more revenues as free to play games than as pay to play ones. I would have loved to see NCSoft relaunchTabula Rasa as a free to play MMO instead of shutting the game down outright. I’d of course like to see games like Final Fantasy 11 and Age of Conan to eventually become free to play too – but seeing games become free to play instead of shutting down will prove to game publishers and developers that free to play really works.
Unfortunately, even with the success that Turbine has had with their free to play games, most game developers aren’t convinced that free to play is a viable business model for triple-A high budget titles. In reality, it is. Just look at the success Nexon has been having in North America. MapleStory, Dungeon Fighter Online and Vindictus have proven to be super popular (and profitable) for Nexon. Vindictus is easily a triple A action MMORPG with graphics that rival that of any “pay to play” game. Sony Online Entertainment is experimenting with free to play as well. They recently made Pirates of the Burning Sea free to play, and since doing so, the playerbase in the game has increased significantly. Back when the game had a free trial, I logged in to check it out and each of the game’s three servers had “ight” population. They now have “heavy” and “very heavy” population. It’s too early to say whether Pirates of the Burning Sea will do well or not as an F2P title, as the game became free to play a few days ago on November 29. I don’t think Sony Online Entertainment saw the success they expected when they made EverQuest 2 free to play 2-3 months ago. I think the reasonEverQuest 2 didn’t do that “great” as a free to play game is because it’s way too restrictive. Free to play users have shown that they dislike Mmos that are too “cash dependent”. MMORPG Cash Shops are a delicate thing and can’t be too overpowered. Gpotato learned the hard way with Allods Online that trying to milk their playerbase for every last dime they have is not a good way to keep their playerbase happy. Luckily, Pirates of the Burning Sea is much more “free” than EverQuest 2 – as there are only a handful of restrictions for free to play users. Those who end up subscribing at $15 a month receive some nice benefits, but nothing game-breaking.
I remember back when Electronic Arts released Need for Speed World, the game had some absurd level 10 cap for free to play users, and had the balls to call itself a free to play racing game. How can a game with such a level cap call itself free? It’s more like a free trial than anything else. Several months after release, EA removed the level 10 cap for free members due to player outrage. So I think any pay to play game that went free to play will eventually become more and more “free” as companies realize that they can make more money pleasing their users than angering them. Hopefully the new Battlefield MMOFPS game isn’t too restrictive, the same way Need for Speed World was when it launched. I think EA has a decent grasp on the whole F2P concept though, as they already have numerous F2P games including Battleforge, FIFA Online, Lord of Ultima and a bunch of other games.
